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politica de promovareMai actual, se întreba profesorul Borden, cum pot să fie coordonate ÅŸi puse împreună toate elementele unui plan de marketing, de la publicitate, la vânzare personală, preÅ£, ambalaj, canale de distribuÈ›ie sau costuri de depozitare pentru a genera o operaÅ£iune profitabilă, publicitatea fiind doar un singur element a cÄ